Way back in 2010, I received a trade package from old buddy SpastikMooss of The Great Sports Name Hall of Fame. In the package was a 1977 Padres schedule card autographed by catcher Bob Davis. There were some wacky-sounding promotions on the back (English Leather Cologne Jacket Night!) so I wrote some blog posts about some of the weirder promotions. One of them was Sears Diamond Night. The Padres took a doubleheader from Atlanta thanks to some Dave Winfield hitting heroics, and (I assumed) the fans got to go home with little diamonds from Sears.
This week, I got an email from a fellow named Dominic. He recently moved into a house in San Diego and found one of the giveaway items in his new house! Apparently when you look up Sears Diamond Night on the internet, you won't find much but my blog post. Dominic shared this photo, which provides some more information on the giveaway. Sears wasn't really giving away thousands of diamonds that night. Only 15 of the 19,533 fans got diamonds, the rest got rhinestones. The gimmick was that you were supposed to take your gem to your nearest Sears jeweler to find out if the diamond was real.
Here is what Dominic found:
Nice.
ReplyDeleteThat's an awesome follow-up to a way-previous blog post. I'm surprised Sears didn't have that promotion at Dodger Stadium.
DeleteThat is such a unique promotion. Congratulations to Dominic for uncovering such a cool item. Can't imagine too many of these envelopes and rhinestones survived over the years.
ReplyDeleteHaving not been around for the original post, it's kind of neat to go back and read it, and then see this update.
ReplyDeleteThat's really a very clever promotion. Although, yeesh, give people more than 7 days! (Hopefully if someone came later they could still find out which one they had.)
ReplyDelete