Tuesday, June 28, 2022

Wallet Card at an old Coca-Cola sign

Here's another old sign steps away from the birthplace of baseball in Hoboken. It's a Coca-Cola privilege sign, the kind that used to hang over restaurants and shops all over the country in the mid-20th century. This one hung in front of a coffee shop called Schnackenberg's, which operated from 1931 to 2019, and was not removed when the shop closed. I'm not sure if this sign actually goes back to the 1950s/1960s, but it was hanging in front of the shop as early as 1986. No matter how old it is, it certainly is a nice-looking sign.



  1. Great-looking sign on a classic-looking street.

  2. If I were the owner, I definitely would have take that sign with me. It's so cool. On the other hand, I'm glad he/she didn't, because it created a nice wallet card post.

  3. It's interesting to look past the sign, and see no others like it the rest of the way down. Makes it stand out even more.