Anyone who has been following the Wallet Card over the last several
years knows that privilege signs - retail store signs provided to the
store at no cost by an advertiser, usually a soda company. They were
widespread from the 1950s to the 1970s, and are all but extinct now.
Finding one is like stepping back in time. Though there were many
Coca-Cola and 7-Up signs, New York-based Pepsi was the most common in
this region. I found another one recently, still up after 40+ years.
Freeport Beverage is located on Guy Lombardo Avenue in Freeport, NY.
A Smorgasbord! Kraft Dinners (Hockey)
14 hours ago
Great sign! If only there were an old 1970s Datsun or Plymouth parked out front instead of that modern car...
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