Wednesday, September 27, 2023

Wallet card with some privilege signs

Regular readers of this blog know that I love finding privilege signs, those once-ubiquitous soda advertising signs used from around the 1950s to the 1980s. I personally like Pepsi signs the best, but didn't find any new ones this time around. While in Brooklyn I passed by the location of one of my favorite Pepsi signs, and was sad to see the signs covered by a "building for sale" sign, undoubetdly meaning those signs will be gone soon.

I did find some great Coca-Cola signs. My favorite was the Stella Maris sign in Sheepshead Bay, Brooklyn.

Most I had read about online, but this one I discovered myself, under an awning in Ridgewood, Queens.

All the rest were in Brooklyn, like this one that was preserved by the restaurant now in this space in Bushwick.
This recently-revealed sign is in Bensonhurst.
This one was in Bay Ridge. I believe it's an old sign that was fairly recently installed here.
The same might be true of this one in Williamsburg.
However, this one, also in Williamsburg, is an original.
The only other privilege sign I found on this trip was an old 7-UP sign partially hidden by a not-much-newer sign at 82nd and Amsterdam on Manhattan's Upper West Side.



  1. That Milly's Market sure brings back memories.
    When I was little, I'd visit my grandma in Hawaii at least twice a year and she had a corner market like Milly's right down the street that my cousin and I'd visit on a daily basis. That's where I bought my first GPK cards. I think the closest thing I have in my own childhood neighborhood was 7-11. Although there are some small markets in the downtown area.

    1. I just looked it up and the building is still there, but either the corner market has moved or it closed down. If you're bored, I found it on Google Maps:!1s0x7c006d92dc90c6d3%3A0x38f0b9b706e66dd!3m1!7e115!4s%2Fmaps%2Fplace%2Fms%2Bching%2Bbuilding%2Bwaiola%2Bgoogle%2Bmaps%2F%4021.293928%2C-157.831851%2C3a%2C75y%2C251.05h%2C90t%2Fdata%3D*213m4*211e1*213m2*211sfTA0E2IGbmqZD0mRjg0lhQ*212e0*214m2*213m1*211s0x7c006d92dc90c6d3%3A0x38f0b9b706e66dd%3Fsa%3DX%26ved%3D2ahUKEwiN6tnasdKBAxXNDkQIHT1HDcAQpx96BAhPEAA!5sms%20ching%20building%20waiola%20google%20maps%20-%20Google%20Search!15sCgIgAQ&imagekey=!1e2!2sfTA0E2IGbmqZD0mRjg0lhQ&hl=en&sa=X&ved=2ahUKEwiN6tnasdKBAxXNDkQIHT1HDcAQpx96BAhbEAU

  2. I wonder if there's a way you could get that Pepsi sign before the building gets torn down.