Wednesday, January 20, 2016

Wallet Card at two labelscars

Labelscar is the term for when a sign is removed and you can see the shadow - or scar - of the sign where it used to be.

The New York Phoenix School of Design was a design school for women that started in 1944. In 1974 the school merged with Pratt Institute and changed it's name to the Pratt-Phoenix School of Design, meaning this labelscar is over 40 years old. The location has changed hands a few times since and is now a designer fashion boutique.

Back in July I showed an old Merchants Bank of New York sign looming over the bank that acquired it in 2000, Valley National Bank. Recently, construction at another Valley National Bank location has revealed the labelscar of the old Merchants Bank logo (here is what it used to look like).

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