Thursday, October 31, 2019

Wallet Card found another privilege sign

Anyone who has been following the Wallet Card over the last several years knows that privilege signs - retail store signs provided to the store at no cost by an advertiser, usually a soda company. They were widespread from the 1950s to the 1970s, and are all but extinct now. Finding one is like stepping back in time. Though there were many Coca-Cola and 7-Up signs, New York-based Pepsi was the most common in this region. I found another one recently, still up after 40+ years. Freeport Beverage is located on Guy Lombardo Avenue in Freeport, NY.

1 comment:

  1. Great sign! If only there were an old 1970s Datsun or Plymouth parked out front instead of that modern car...