There are a couple of interesting signs for A. Steinhardt at 870 Broadway. The company produced a variety of goods - giftware, ornaments, fragrances, toys, dolls - from the 1870s to the mid-twentieth century. They were perhaps best known for producing the Twee Deedle doll - the direct predecessor of Raggedy Ann and Andy.
On one side of the building their name is still pretty prominent.
On the other side is the sign I find more interesting, because it is mostly covered over by another sign for M&L Hess Realty that dates to the 1930s and contains an alpha-numeric phone number - ALgonquin 4-2700. (You will have to click on the picture and zoom in to see it.)
Kirk Champion, Role Changes - 27
10 hours ago