Tuesday, April 14, 2015

Signs under signs

A fun thing to do for if you are a fan of old signs is to look under awnings. Sometimes the awning is placed over an older sign for a different business.

The Hello Deli is around the corner for the Ed Sullivan Theater and was often featured on the David Letterman show that was filmed there. In one of their last episodes they pointed out that the sign for the previous tenant, Preview Sandwich Shop, which probably dates back to the 1960s.

 Bill's Flower Market has been around for over 75 years, and have gone from a cool painted sign -
to a generic awning.
But the painted sign lives on underneath!

 There are a lot of examples of this phenomenon in the "wholesale district" on Broadway in the upper 20s and lower 30s. A lot of "trading" stores come and go. For example, the site of YTC Group...

...used to be Delta Fashion.
 Finally, here is Dragon Toy Wholesales on West 27th Street, and the old sign for King May Trading.

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