Any long-time readers of this blog know I love finding vintage Pepsi signs in the wild. This one I never would have found on my own, I found a reference to it online. This is an old Pepsi sign with a bit of the "Say Pepsi, Please" logo visible. "Say Pepsi, Please" was the soda's slogan in the early 1960s. This one has been painted over and had some holes punched in it to accommodate a sprinkler and a fire alarm.
This is near the ground, on the steps of a building on Broome Street and Wooster Street in Manhattan's Soho neighborhood. Wallet card for scale. (I really need to remember to tape that thing up!) This clearly wasn't the original location of this sign, but I'm guessing at the time something was needed to cover up this window, the sign was readily available. A 1940s tax photo of the building shows it was a luncheonette, so my guess is that the sign is from that luncheonette a couple of decades later.
Your wallet card is on its last legs... but it's definitely seen a lot of cool places over the years.
ReplyDeleteYes, that wallet card has seen better days for sure. I'd love to see and have that old Pepsi sign.
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