In 1979, the Burger King got such a case of baseball fever from appearing in the store's Yankee baseball card set . . .
. . . that he decided to become a baseball player himself, shaving his beard and joining the Astros under the pseudonym "Frank Riccelli."
OK, not really, but each time I see that card I think Riccelli looks just like The King.
Kirk Champion, Role Changes - 27
10 hours ago