Here's a wallet card photo I'm really excited about. Mr. Zip! A brief history lesson:
Before World War II there was no uniformity around addressing an envelope. Veteran postal workers were experts in their areas and were able to figure out where each letter should go. Due to wartime shortages of postal workers, a 2-digit postal zone system was created for the 124 largest cities in the U.S., to help inexperienced workers determine where letters should go. After the war, as volumes increased, a better system was needed, so in 1963, two-digit state abbreviations were introduced, and every address in America got the code for their Zone Improvement Plan - ZIP Code!
Two publicize this new innovation, which like every such innovation was resisted by most, the US Postal Service introduced Mr. Zip to help publicize the new codes. Mr. Zip signs were everywhere in US post offices throughout the 1960s and early 1970s, but as ZIP code use normalized, there was no more need for Mr. Zip and he was phased out. Mr. Zip remnants still remain here and there, and I've seen them online from bloggers or people on social media who find Mr. Zip on, for example, an apartment building mail slot.
I'd never seen one in a place that was generally accessible, but quite accidentally ran across one yesterday, one that I had probably passed before but never noticed, in the Farley Post Office above Penn Station, a national landmark and one of the biggest post offices in the US. It's convenient location makes it an easy spot to mail off card packages before going to work. I was passing by an unused counter and a green platform caught my eye. It was attached to the counter so has probably always been there, but I hadn't noticed it before. Guess what was stuck to the platform!
The ZIP code in this case would be 10001. If you notice on top there is a date, but missing the last digit. I thought it might be tough to find it but it's right there on
Mr. Zip's Wikipedia page - May 1963! Over the past 62 years there have clearly been some attempts to remove the sticker, but that jet-age adhesive is still going strong! If there are "white whales" in my Wallet Card quests, this was certainly one of them. Finding it yesterday certainly made my day!