I saw this interesting old sign today. It's on the back of 330 Hudson Street in NYC's Hudson Square. 330 Hudson was built in 1910 and had various industrial tenants, including Waterman Pen as one of the original inhabitants. Behind the building is an alley named "Old Jan's Alley", so named because it was the site of one of the original 1630s New Amsterdam plantations. I was in the alley today and noticed this sign on the back of 330 Hudson.
It does appear to be original to the building, probably shortly after it was built. I'm surprised none of the various NYC sign-related blogs have mentioned it. "Wholesale Warehouse" is easy to make out. The name on top is obscured by wear and the light fixture attached, but it appears to say "F.W. Woolworth". I could find no reference to a Woolworth store or warehouse at 330 Hudson or on Vandam Street, where this entrance would have faced, so I can't confirm, but I'd like to think that is the case.
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