Anyone who has been following the Wallet Card over the last several
years knows that privilege signs - retail store signs provided to the
store at no cost by an advertiser, usually a soda company. They were
widespread from the 1950s to the 1970s, and are all but extinct now.
Finding one is like stepping back in time. Though there were many
Coca-Cola and 7-Up signs, New York-based Pepsi was the most common in
this region. I found another one recently, still up after 40+ years.
Freeport Beverage is located on Guy Lombardo Avenue in Freeport, NY.
Great sign! If only there were an old 1970s Datsun or Plymouth parked out front instead of that modern car...
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