Wallet Card at Milford Plaza

700 Eighth Avenue was known as the Hotel Lincoln when it opened as the largest hotel n New York in 1928. It changed ownership, and names, several times over the succeeding decades. In 1980 it became Milford Plaza, famous for its "Lullaby of Broadway" commercials. Milford Plaza closed in 2009, and became its current incarnation, Row NYC Hotel, in 2014. However, ten years after its closing, the Milford Plaza sign still looms over West 44th Street.