Wallet Card at some Deskey lampposts

Donald Deskey was one of the leading industrial designers of the twentieth century. Perhaps best known for designing the interior of Radio City Music Hall, he created iconic designs for brands like Crest, Tide, Jif, Pampers and Bounty. In 1959 he was commissioned by the City of New York to create a modern lamppost design, and the result became the standard for the city through the 1980s. Examples of his work still stand in some parts of the city, including on Fifth Avenue.

Single-pole Deskey lamp:
 
Twin Deskey lamp: